I don't really do this a whole lot but I thought I would share some recent logo rejects. With every branding project comes a handful of designs that just don't make the cut. Whether it's trying different variations to push the design forward or not aligned with the clients goals, it's inevitable that a design won't be perfect right off the bat. As a designer, I don't take offense when an idea of mine is killed. It's just part of the process and I have grown to love it. I have had a lot of fun with this branding project even though my favorite logo (top left) was eventually nixed. I'm excited to see what logo finally makes the cut!