Monday Musings

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Love this branding by Amber Asay. This San Francisco based shop was started by several existing brands and offers a curated collection of beautiful, practical objects and accessories from around the world. Because of their brand collaboration and love for the world, this redesign is based on travel. The logotype is a fresh yet refined combination of serifs and sans-serifs with a monogram that symbolizes infinite quality. The colorful vintage maps were scaled to show the idea of travel, rather than a specific location. See more here.