Consistent Aesthetic

Yesterday, Allan Peters posted a shot on his Dribbble that stopped me in my tracks. I was instantly drooling over the 800x600 pixel design. These designs were for a mens clothing line at Target called Greatland. Peters and his team created an identity that’s based on branding from the 20’s and 30’s. Back when brands didn’t have a consistent logo. Instead, most brands had a consistent aesthetic. I love this type of branding! Brands today seem to be larger then life and sometimes their branding falls short. The concept of creating a consistent aesthetic as the primary form of branding is so intriguing to me. “This keeps the identity and brand creative and surprising”, says Peters. See more of there awesome work here!