Branding

I stumbled across the branding for Cured the other day. Initially I was drawn to the typographical contrast of weight, traditional, contemporary form and detail.The color palette is soft but subtly strong at the same time. Foda Studio did a great job with this branding. I wasn't really surprised to read that this restaurant was located in Texas. However, I was surprise that it's not located in Austin. Cured is a restaurant that offers a wide variety of meats cured for between 2 and 10 months and it's located in San Antonio. Luckily I'm heading to SATX this weekend for a long bike ride with my sister. We will for sure be making a pit stop at Cured!