I have been in love with the watch company Nixon for over 15 years. They are the only watches I own. My first exposure to Nixon was in the late Freeze magazine. Nixon started out as an activewear watch brand for surfers, skateboarders, snowboarders and skiers alike. Nixon hand picks those riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to a single unified expression: team designed, custom built. Nixon has evolved with such grace as a brand. The UI of their website is so clean and bold. I could scroll through there Lookbook for days. I just ordered this new addition for my watch collection. Be sure to look around their site!